Arthur Esch

Curriculum Vitae

First Digital Television Network -- with NBC and IBM

First Broadband Network -- with Chicago Tribune

First Computer Generated Televison -- with BT

First Transaction Processing System

First Wholesale Software Licenses

First Desktop News

First Technology Counsel
 

Penn State -- Finance

U.S. Navy Supply Corps

Technology Counsel?

Yes, just like your legal counsel. Dr. Richard Lesher, as head of the United States Chamber of Commerce, started the idea. Organizations he reasoned, need on-going technology guidance, every bit as much as legal guidance. So Arthur Esch became the first Technology Counsel for the United States Chamber of Commerce, later he served the American Institute of Architects, the World Presidents Organization and a host of other organizations in similar capacities.

The mission of a Technical Counsel is simple: to Provide executives at all levels, with an experienced, third party set of technology eyes on your organization’s current plans and programs.

For more information, contact Arthur at AEsch@PowRE.net   or 301.481.3000.

golf, home, buy, distressed, florida, us, water,
SwingSlow @ PowRE
real, estate, florida, golf, homes, water,
communications, arthur, esch, real, estate,
Aristotle Institute for Senior Executives
    www.ai3.org

Arthur Esch -- Communications Advisor -- Keynote Speaker -- Golfer
Arthur Esch focuses on creating and delivering compelling multimedia content using cloud-based platforms.  Mr. Esch invented patented processes for the delivery of customized multimedia content over diverse networks: including satellite, cable television, telephone land lines, wireless, and hybrid networks – United States Patents 5,099,319 and 5,283,639.

Arthur Esch is a well-known pioneer in digital communications.  He led a team that built and marketed the first high-speed digital network to personal computers.  He also partnered with NBC and IBM to create the first digital television network – NBC Desktop News.

Today, Arthur Esch focuses on targeting digital communications to hyper-local and ultra-vertical audiences.  Working with a team of real estate professionals in the PowRE Network, Mr. Esch is using cloud platforms to automate the delivery of community news.

In a career that spans four decades, Mr. Esch has been involved in numerous start-up operations; IPO’s; communications networks; raising capital; and the sale of businesses.  He has enjoyed long-term working relationships with BT, Tribune Companies, IBM, and NBC.

In addition to his career as a corporate advisor, Mr. Esch is an internationally known professional speaker.  His specialty is translating complicated, technologies into everyday business language for executives.  Because of his background in both computing and communications, Arthur Esch uses a totally interactive style; allowing audience members to ask any question anytime.  This popular approach has made Mr. Esch a favorite with executive audiences worldwide.

Arthur Esch’s chronological highlights include:


In the 1960s, Mr. Esch graduated from Penn State with a degree in Finance; then graduated from the Navy’s Supply Corps School in Athens, Georgia; and served his active duty time on the Presidential Command Ship, the USS Northampton.  Upon completion of his military service, Mr. Esch joined Electronic Data Systems.  He was one of the early graduates of the Systems Engineering Program and built some of the first analytical systems for Wall Street.

In the 1970s, Mr. Esch pioneered the wholesale licensing of computer software.  He participated in the design and creation of the first real-time transaction processing platform running on mainframe IBM computers.  This revolutionary software provided an easy path to delivering on-line applications. The software branded as ‘TAPS’; allowed traditional programmers to transport their batch software programs beyond time-sharing to real-time, transaction based systems operating on the IBM telecommunications platforms IMS and CICS.  Mr. Esch then revolutionized the software licensing business by marketing the TAPS platform to other software companies – allowing them to integrate TAPS into their batch software products and deliver their new software packages in real-time environments.  Ultimately, nineteen of the twenty-five largest software companies licensed that technology; and the TAPS software became one of the most widely installed mainframe products in history.

In the 1980’s, Mr. Esch help found an international team that launched one of the first information superhighways.  Under the brand name Nabu, the network used Offset-QPSK to deliver a T1 digital signal over satellite to cable television head-ends. The signal was then inserted in the side-band of an unusable television channel and the network was delivered to thousands of homes in the United States and Canada.  In the home, the first broadband cable modem connected to a personal computer that was the fore-runner of the MSX PC.  Families received continuously updated news, community information, educational materials, lifestyle programming, and games.

In the mid-1980s, Mr. Esch partnered with British Telecom to build the television industry’s first Digital Studio, for creating local news and advertisements.  A second invention used an unattended personal computer, with a real-time operating system, to automatically operate a television channel, displaying the output of the Digital Studio.

A number of cable Multiple System Operators partnered with Arthur Esch and Tom Wheeler to create NuCable and NuStar.  These organizations installed more than 500 automated cable television stations.  The industry ultimately focused on classified advertising as the primary use of the technology; often partnering with local newspapers and radio stations to sell the advertising.  Ultimately, this new ‘CACS” based industry exceeded $1 Billion in revenue.  These cable systems were networked by NuCable to form regional classified advertising networks, while NuStar delivered advertisements nation-wide over satellite systems.

In the 1990s, Mr. Esch created the concept; designed the architecture; and was a partner in building the first digital television network, ‘NBC Desktop News’.  The joint venture delivered professional, personalized business news directly to desktop PCs using traditional telephone land lines.  Each subscriber specified a series of requirements and the network automatically assimilated a customized news broadcast on the subscriber’s Personal Computer.  That service was integrated into the Microsoft joint venture -- MS/NBC.

In the new millennium, Arthur Esch launched two of the largest Internet based multimedia magazines – eAristotle and Practical Ministry Innovations. Both magazines reached over 100,000 Internet subscribers. After licensing those magazines to Travelmole, Mr. Esch focuses on micro publishing to very small targeted audiences.  

Today, Arthur Esch pursues micro-publishing on the ‘PowRE Platform’ automating the cloud to deliver targeted multimedia content for communities and vertical audiences. 

(c) Arthur Esch and Aristotle Institute -- 301.481.3000 or AEsch@PowRE.net